About Medniva

Delivering Value to the Healthcare Industry

About MEDNIVA

MEDNIVA provides highly customized learning solutions to the global healthcare industry. With exclusive access to InteLearn™, the patent-pending learning methods that leverage cognitive science, and form the basis of learning at Duke-NUS Medical School (Singapore) and Duke University School of Medicine (USA), MEDNIVA creates value for the industry that leads to better physician and patient outcomes.

Learning solutions from MEDNIVA are highly customized by stakeholder learning objectives and include content, packaging, delivery, and certification.
  • Internal stakeholders could include medical staff, medical science liaisons (MSLs), sales representatives, sales management, marketing staff, regulatory staff, senior executives, and other functions such as business development, finance, supply chain, compliance, and legal.
  • External stakeholders could include primary care physicians, specialty physicians, physician assistants, hospital pharmacists, retail pharmacists, nurses, payors, formulary administrators, therapists, and patient groups.

With access to Duke campuses in U.S.A., Singapore, and China, along with top faculty from leading academic institutions around the world, MEDNIVA provides highly customized learning solutions globally.

Vision

MEDNIVA disrupts “education malpractice” in the healthcare industry with impactful, proven learning solutions that add value and ultimately improve patient outcomes. 

Core Values

Integrity We maintain the highest ethical standards in all that we do and expect the same from our partners and customers.
Patient Focused Our primary goal is to help physicians and other global healthcare industry stakeholders achieve better patient outcomes.
Innovation We bring highly innovative, creative, proven learning solutions to the healthcare industry and continually look to innovate further.
People We focus on hiring and developing top talent, making MEDNIVA a great place to work and to grow professionally.
Ambition We set the bar high and do not tolerate mediocrity in what we do and in what we deliver to our customers. We play to win.
Urgency We are a lean, nimble, fast-acting, entrepreneurial organization that delivers high quality, strategic output with a sense of urgency.

Current Healthcare Industry "Education Malpractice"

  • Traditional medical education programs with basic transmission learning proven to not work (speaker programs, satellite symposia, congress booths)
    • 6-10 min adult attention span means 80% of a 1-hour lecture would be nearly all forgotten
  • Field personnel who are often unable to educate physicians or speak “peer to peer” due to ineffective training investments; less access to physicians with changing market dynamics; ~30-40% sales force turnover

Illustrative Example of MEDNIVA Lowering Total Company Spend

-50% Med Ed
-10% FF
-20% Total
Target ~1/2 of current traditional Marketing / Med Ed investments into more efficient MEDNIVA investments instead
  •   MEDNIVA Investments
  •   Traditional Med Ed Investments
  •   Field Force Investments

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