Case Study

Engagement Overview

A Highly Customized Learning Solution to Solve an Unmet Need

  • Client: A top 10 multinational pharmaceutical company
  • Learners: 60 senior medical and commercial staff from 10 countries and global HQ
  • Learning Objectives: Highly customized around a specific therapeutic category, in-market challenges, and the company’s products
  • Customized Learning Solution Overview:
      • Customized content development / enhancement involving top faculty, including from Duke Medical Center in the U.S.
      • Preparatory modules sent in advance of live event
      • 3-day live event (with NO traditional lectures):
        • 1 day of clinic simulations at Duke-NUS Medical School involving trained patient actors and leading faculty
        • 2-days of engaged learning leveraging proprietary, patent-pending learning methodologies (InteLearn™)
        • Individual and team-based learning / testing, case studies, clinical conversations with faculty

Learner Assessments Before and After MEDNIVA (Therapy / Product Knowledge, and Communication / Engagement Skills)

35%
-74%
9%
45%
42%
+145%
20%
49%
Before MEDNIVA
After MEDNIVA

 

A highly customized learning solution was developed to solve an unmet learning need... the lowest "Aware / Developing" level decreased by 74%, and the highest "Expert / Master" level increased by 145% after the MEDNIVA program

 

Overview of Test Results

Average Score

Score Range
HIGH
LOW
95
43
74
99
90
96
100
78
93
High Score
+ 5%
Mean
+ 26%
Low Score
+ 81%

IRAT = Individual Readiness Assurance Test (Baseline Assessments Based on Review of Preparatory Materials)

TRAT = Team Readiness Assurance Test (Teams of 6-7 Learners)

MEDNIVA's unique pedagogy helped individuals learn and retain knowledge, reflected through significantly higher final assessment scores

Participant Satisfaction

100% would recommend MEDNIVA to others; 63% "strongly"

37%

Agree

63%

Strongly Agree

  • "The patient clinical simulation was something I have never been exposed to before, and this brought a higher level of learning to the training."
  • "I felt good, like I was back as a medical student, learning in groups, observing the teacher, discussing among peers & teachers."
  • "Training like this should be conducted more often, especially when there is new data."
  • "Never been in training about special therapeutic areas like this, so this experience is really new for me; and I’m so excited."
  • "Just a huge thank you to the organizers – must have taken a long time to develop such rich content."
  • "When I meet GPs or doctors, I can discuss confidently based on clinical data and knowledge."
  • "For the first time, I feel the training is no longer commercial-driven with only our brand positioning, we also taken into account clinical expert perspective (the reality)"

Participants were extremely satisfied and would overwhelmingly recommend MEDNIVA to others

 

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