The MEDNIVA Difference

Ensuring healthcare industry stakeholders are
knowledgeable, persuasive, and credible

The MEDNIVA comprehensive 7-step approach that is further customized for each learning situation:

1.
Set
Objectives
2.
Content
Delivery
3.
Clinical
Simulation
4.
Test
Individuals
5.
Team
Test/Debate
6.
Team
Cases
7.
Follow
Through
Knowledgeable            
Persuasive            
Credible            

The traditional approach:

 
Content Delivery
Knowledgeable  
Persuasive  
Credible  
  • Traditional approaches end with content delivery
  • For MEDNIVA, this is considered "pre-work", where the optimized, relevant learning just begins.

Current Healthcare Industry "Education Malpractice"

  • Traditional medical education programs with basic transmission learning proven to not work (speaker programs, satellite symposia, congress booths)
    • 6-10 min adult attention span means 80% of a 1-hour lecture would be nearly all forgotten
  • Field personnel who are often unable to educate physicians or speak "peer to peer" due to ineffective training investments; less access to physicians with changing market dynamics; ~30-40% sales force turnover

Illustrative Example of MEDNIVA Lowering Total Company Spend

-50% Med Ed
-10% FF
-20% Total
Target ~1/2 of current traditional Marketing / Med Ed investments into more efficient MEDNIVA investments instead
  •   MEDNIVA Investments
  •   Traditional Med Ed Investments
  •   Field Force Investments

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